Packaging is one of the factors that can determine a consumer's decision to buy a product. If the packaging is attractive, buyers can indirectly promote the CBD product you are selling by sharing it on social media.
Nowadays, packaging is no longer just a product protector.
Packaging is also a medium for brand communication to consumers, even as a symbol of aesthetics. With the right product packaging, you can convey your business identity and make a good first impression. Especially if you run an online CBD business, product packaging design can greatly affect customer interest.
However, the packaging of this product itself is still a challenge for many MSMEs. Actually there are many MSMEs that sell quality local products. However, because the product packaging is less attractive, it eventually loses competition with big or international brands. Using the Custom printed CBD boxes is important also.
Choose the Material According To the Product
The first thing that needs to be considered in making Custom Printed Jewely Boxes is the function of the packaging. Adjust the packaging material with the product being sold so that the product can be accepted by consumers in a safe condition. If the products that consumers receive are not optimal, the customer's impression of your business can be unfavorable.
In addition, also use materials that are suitable for the weight of the product. Avoid packaging that is too heavy or lighter than the product being sold. If the packaging is heavy but the product is light, the consumer may feel dissatisfied. Conversely, if the product is heavy, packages that are too light can be damaged because they are not strong enough to withstand the weight of the product.
Adjust to the Brand and Target Consumers
Packaging is also a part of marketing. Therefore, it is better if your entire product packaging matches your brand and target consumers, from design, color, to font. For example, if the impression you want to build is passion, you can use bright colors. If the product you are selling is a premium product, you can choose a product packaging design that looks elegant and prestigious. Find the Custom CBD tincture boxes here now.
Product Identity
So that consumers are more familiar with your product, don't forget to include product information on the packaging such as name, tagline, and other supporting information. For example, if you sell CBD products in custom printed CBD boxes, include information about how it is prepared, composition, nutrition facts, and expiration date.
If the packaging size is large and there is still a lot of free space left, you can add a narrative about the origin of your business. Summarize the information briefly and don't forget to adapt the information layout according to the design. With clear information, you can build consumer trust. To further increase consumer confidence, you can also add certification information or logos.
